Chelsea FC 20/21 Art Direction
Create a new Art Direction for the 20/21 season giving Chelsea a fresh and distinct look. Use this project as an opportunity to develop a look and feel which differentiates Chelsea from other sports brands, football clubs and past creative.
Photo reportage is a photographic style that allows us to create an authentic feeling and capture the essence of the players through real environments, captivating moments and personality.
This Art Direction will capture a perspective of the players that allows fans to feel closer to their heroes, blurring the lines between on and off field.
Photography: Elliot Wilcox
